forets d'ardenne.
- Performance marketing
The brief.
The 'Forêts d’Ardenne', encompassing four forest territories in the Belgian Ardennes, approached us with a very specific mission: to create a unique communication campaign with two main objectives. First, to increase the visibility of the "Forêts d’Ardenne" as a tourist destination. Second, to highlight various activities offered in these territories to boost visitor numbers.The ultimate goal: to bring people closer to the Belgian Ardennes and give them an irresistible desire to discover these magical places, just a stone's throw from home.
Our approach.
We began with a phase of reflection and positioning with the client's four teams, aiming to create a common narrative that unifies the territories under a stronger, more coherent message. The challenge was to reconcile shared traits with sometimes distinct territorial identities, taking into account the varied needs and experiences of each team. This theoretical phase came to life through the creation of a visual concept that served as a common thread, designed to unify these four distinct territories.To increase visibility, in fine launched a social media campaign with specific objectives for each channel, accompanied by a remarketing strategy and audience building. The three channels chosen to reach their target audience were Instagram, Facebook, and TikTok.
The result? More than 10 landing pages, over 3 million people reached, 5 million video views, the revitalization of Facebook and Instagram pages, as well as the creation of communities, including one on TikTok, a brand new tool for these teams.
Working for the Forêts d’Ardenne has been very rewarding, both in terms of the multichannel campaign and the strategy and analysis involved. We managed to maintain a critical mindset to improve day by day, ultimately leading to a mature and meaningful campaign. My challenge was using the client's web tools, over which we did not have 100% control.
Why work with In Fine?
